Summary
Introduction and Recognition
In this interview with Apple Music,
Kendrick Lamar discusses the significance of hip-hop gaining recognition as a legitimate art form. He expresses pride in helping elevate the genre to receive recognition through awards and billboard success, emphasizing that hip-hop is "truly just as big of an art form and genre as any other genre." The interviewer highlights the importance of
Lamar's Song of the Year award, noting that it recognizes his songwriting abilities specifically.
Songwriting Process and Artistry
Lamar shares insights into his writing process, explaining that he values the recognition of his dedication to the craft. He discusses experiencing writer's block and the challenges of finding ways to connect with audiences on different levels—whether spiritual, comedic, or personal. When asked about his song "Reincarnated," Lamar explains that he often crafts "what if" scenarios, drawing inspiration from artists like Tupac. His approach involves breaking down ideas systematically, focusing first on how to engage listeners with the opening of a story before guiding them to his intended emotional endpoint.
Career Journey and Collaboration
The interview touches on Lamar's collaboration with SZA, particularly highlighting their upcoming performance at the Super Bowl halftime show. Lamar expresses admiration for SZA's growth as an artist, noting how he witnessed her early creative process, which mirrored his own journey of writing and discarding songs in pursuit of excellence. He states, "I understood the process of wanting to be great," and mentions being honored to perform alongside her talent.
Business Ventures and pgLang
Lamar discusses creating his own business venture,
pgLang, describing it as a team of "30 incredible individuals" and "five extraordinary executives" working to create lasting cultural impact across music, fashion, film, and literature. He expresses enthusiasm for challenging himself with business ideas outside his usual realm, stating, "Formulating business ideas and ventures outside of my norm truly challenges me."
Super Bowl Halftime Show Preparation
The conversation turns to the
Super Bowl halftime performance, which Lamar reveals is a pgLang production. He describes the intensive work involved, from editing and production to stage design, sound, and technical aspects. When asked about balancing his classic catalog with newer music for the 13-minute show, Lamar emphasizes being present and bringing "Los Angeles energy" to New Orleans. He explains that storytelling will be central to the performance, consistent with his approach throughout his career.
Cultural Connections and Authenticity
A significant portion of the interview explores cultural connections between Los Angeles and the South, particularly New Orleans. Lamar acknowledges the influence of Southern culture on Los Angeles, noting that many people from his community, including himself, have grandparents from Louisiana, Texas, or Chicago, which has shaped their dialect and expressions. Lamar emphasizes his commitment to authentic representation of Black culture, stating, "I'm at a point in my life where I cannot fake the funk for nothing. I have to be who I am unapologetically."
Role as an Artist
When asked about his understanding of his role as an artist, Lamar explains that it has evolved over time. He now sees his purpose as expressing "things that people cannot necessarily say on the daily" from a vulnerable place. He discusses how he channels authentic emotions in his music, whether expressing anger, happiness, or frustration, to provide a voice for those who struggle to communicate their feelings: "When they hear somebody giving them affirmations, it allows them to speak more freely."
Questions from Young Fans
The interview concludes with questions from young fans. When asked about his pre-performance preparation, Lamar describes both physical preparations (running, push-ups, stretching) and mental practices (listening to calming music). Responding to a question about mentorship, he emphasizes its crucial role in his development, particularly how mentors provided affirmation that helped him believe in himself. Finally, addressing a question about authenticity, Lamar advises young people to believe in their uniqueness: "Know that there is only one you. You are a miracle." He concludes that authentic self-expression leads to "true love" and eliminates judgment and ridicule.*There may be errors on this page.