Summar
Unconventional Promotion and Creative Philosophy
In this 2013 interview,
Kanye West discusses his unorthodox album promotion strategy, which the host describes as featuring
New Slaves in over 60 cities rather than traditional radio singles and TV appearances. West explains that he values experimentation over commercial success, stating he's willing to release challenging albums that people might not immediately understand. His goal is to inspire others to create without fear, pursue their dreams without constraints, and believe that "awesome is possible." West asserts that the world will be saved through "good intention and design" rather than politics, which he describes as holding progress back.
Fashion Industry Ambitions and Obstacles
West identifies himself as "the number one most influential person on the globe in fashion" while expressing frustration with the industry's barriers. Despite his success in music, he explains that launching a fashion company independently would require infrastructure and expertise beyond his current resources. West draws parallels between needing major label backing in music and requiring support from fashion conglomerates like LVMH or Kering Group. His vision extends beyond clothing to creating spaces like gyms, stores, apartment complexes, and even cities, reflecting his refusal to be confined to being just a musician.
Creativity Crisis and Redefining Fashion
The conversation broadens to West's observations about a creativity deficit across multiple industries, which he attributes to fear and control by established powers. He argues that "Silicon Valley" is the only truly creative space, while Hollywood, clothing, education, and advertising suffer under an "old guard" that prevents innovation. In a distinctive conclusion, West rejects the term "fashion," instead framing his work as "helping people follow the law in style." He aims to create timeless, functional standards rather than trendy items that quickly look outdated, focusing on doing "the hard work" of design so people can focus on living, declaring his mission is "not about fashion, it's about life and me helping it become more awesome."*There may be errors on this page.