Summary
Banking and Brand Partnerships End
In October 2022, US banking giant JP Morgan Chase terminated its relationship with
Kanye West (Ye) and his Yeezy brand, giving him until November 21 to transfer his business. This decision came shortly before his Twitter and Instagram accounts were suspended for posting
anti-Semitic messages. The banking relationship's end was part of a larger pattern, as West had previously told Bloomberg in September that he intended to sever ties with corporate partners, stating "it's time for me to go it alone."
Fashion Industry Fallout
West's relationship with Adidas came under review after he displayed a controversial
"White Lives Matter" T-shirt at Paris Fashion Week. The sportswear company stated that "successful partnerships are rooted in mutual respect and shared values," though they acknowledged their collaboration was "one of the most successful in our industry's history." Earlier, West had already ended his partnership with Gap, accusing the retailer of failing to honor contract terms by not opening standalone stores for his Yeezy fashion label.*There may be errors on this page.
